Francisco Cornejo, a dynamic entrepreneur with a Masters in Communication from RMIT University in Australia, is the Co-Founder and CEO of Storybook. As a serial entrepreneur, he notably served as the Chief Marketing Officer at Honda Motors in Latin America, shaping the brand's regional presence.
Passionate about family well-being and communication, Francisco leads Storybook in its mission to improve children's health globally, aiming to create positive impacts in both corporate and societal spheres.
Storybook App emerged from the discomfort of a young couple seeking to enhance their emotional connection with their children. Facing the challenge of restless children, Daniela Vega, the mother, embarked on a journey in Australia, taking courses in infant massage and reflexology. The family's relocation from Ecuador to Australia marked a significant change, forcing them to start afresh, adding to Daniela's anxiety as she struggled to adapt in a land of kangaroos.
Daniela became a certified infant massage instructor to address their children's sleep issues. Introducing storytelling during massages proved transformative, leading to better sleep for both the children and the couple. Recognizing the limitations of turning pages while massaging, Daniela and her husband, Francisco Cornejo, envisioned a solution – an app. Thus, the Storybook App was born, evolving based on user feedback to provide personalized massage and storytelling experiences, updated weekly to foster emotional connections between parents and children.
Recognizing the potential of their venture, Daniela and Francisco sought support from startup acceleration programs like Endeavor. Their journey embodies key entrepreneurial lessons, including the importance of falling in love with a problem, as Daniela did with the challenge of connecting emotionally with her children. Continuous testing and adaptation were crucial, and their dedication to improving the user experience is reflected in Storybook App's current success, with 1.5 million downloads in 150 countries. The couple aims to guide parents worldwide toward emotional connection with their children, fostering healthier, emotionally solid future generations.
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